Alex has more than 10 years experience in broadcast media, with an extensive body of work on radio and television covering stories from local government and crime to community events and human interest stories.

During five seasons with the Powell River Kings, Alex produced a number of highlight packages and features on the team and its players. This included coverage of the 2015 main camp with interviews of players and coaches after each game.

Between August 2012 and March 2014, Alex was with Vista Radio's 95.7 SunFM in Powell River as its local news reporter. Alex engaged with local community groups, government leaders and others in Powell River to gather and deliver multiple daily newscasts to the Sunshine Coast airwaves.

Audio owned by 95.7 SunFM and Vista Radio.

Alex also delivered daily sports broadcasts and updates. In his dual role with both 95.7 SunFM and the Powell River Kings, Alex covered the 2012 NHL Entry Draft where Powell River players were selected.